In the last 5-10 years a definite trend toward outdoor sporting and leisure has emerged.  With the increasing awareness of the physical risks associated with stress, more and more people are taking time out to enhance their quality of life outside the office.  Biking has become a popular means of relieving stress, a secondary source for local transportation, and a way for the average person to get involved in the thrill of sporting competition. 

Even though there will always be alternate activities competing with the sport, the biking trend has seen a favorable increase over the last five years and is broadening to include new market segments, such as the female market.

The June 19xx issue of The Active Cycler reflects the proven trend toward an increased market for cyclers in all geographic regions of the country and of all age groups.  With the ongoing enhancements to the design and comfort level of bicycles, retailers are keeping their eye on the masses gearing toward this sport.